Delectable AI

Platform Overview

Investor Dataroom

The Intelligence Layer
Between LLMs and Grocery

LLMs can reason. Retailers have catalogs. Neither can do what we do. Delectable AI is the agentic commerce platform that transforms generic AI into a personalized shopping intelligence — with proprietary food science, behavioral graphs, and deterministic commerce pipelines that no LLM can replicate from pre-training alone.

14 orchestrated tools. 10-stage ranking pipeline. 3 knowledge graphs. One unified API that works across every channel.

Brain — Agentic Reasoning Gemini 2.0 Flash/Pro via Vertex AI • 14 function tools • Playbook orchestration
search_products get_virtual_pantry optimize_shopping_list build_shopping_cart
Memory — Proprietary Intelligence BigQuery Graph • Propensity models • Virtual Pantry • Flavor DNA
Household Graph Food HyperGraph Shopper Propensity
Shelf — Commerce Fulfillment Vertex AI Search • 10-stage IPL • Retail Media • Multi-channel API
Dietary Filter Health Rerank Sponsored Placement
14 Gemini Tools
70K+ Enriched SKUs
2.1M Recipes
<200ms Search Latency
10 Ranking Stages
6 Channels

Six Defensible Capabilities

Each capability compounds the others. Food intelligence makes ranking smarter. Behavioral graphs make recommendations personal. Commerce activation makes it all shoppable. No single capability is the moat — the integrated system is.

🧠

Agentic Intelligence

Not a chatbot. A multi-turn reasoning agent that selects from 14 specialized tools, composes them into playbooks, and adapts its strategy based on shopper context.

Example Playbook: Budget-Aware Meal Plan — the agent calls profile, pantry, recipes, products, and optimization tools in sequence to deliver a 7-day plan with pantry-subtracted shopping list.
  • 7 core + 7 optional tools, configurable per-request
  • Structured reasoning chains, not single-shot prompts
  • Dynamic response templates (recipe, meal plan, cart, list)
  • Glass Box observability — every tool call is auditable
🥬

Food Intelligence

Every SKU enriched with nutritional science, dietary classification, and health scoring from USDA, Open Food Facts, and FooDB — creating a data asset no LLM has in its weights.

100% coverage across 11 dietary boolean flags, Nutri-Score, NOVA processing group, and health/sugar/sodium tiers for 70,000+ SKUs.
  • 11 dietary flags: vegan, GF, dairy-free, nut-free, keto, paleo, kosher...
  • Nutri-Score (A-E) and NOVA processing classification
  • Flavor DNA — molecular compound pairings from FooDB phytochemical data
  • FLOAT64 nutrient normalization for mathematical health scoring
📊

Intelligent Product Ranking

A 10-stage composable pipeline that transforms raw search results into personally-ranked, health-scored, dietarily-annotated product recommendations.

Health Scoring Formula: S = S_base + λ_sodium(N) + λ_sugar(N) − λ_protein(N)
Weights derived from individual shopper propensity scores.
  • False-friend detection (prevents "Banana Pepper" matching "Banana")
  • AND-logic dietary hard filtering with BQ enrichment cache
  • Purchase history boost and injection for familiar brands
  • Nutrient-weighted health reranking personalized to each shopper
🔍

Trust & Transparency

Confidence-based annotations that never over-filter. A Glass Box architecture where every recommendation is explainable, auditable, and traceable.

Core principle: "Annotate, Don't Filter." Even a 100% vegan shopper sees dairy products — clearly annotated — because they may be shopping for others.
  • 3-tier confidence annotations: High (90-100%), Strong (70-89%), Moderate (50-69%)
  • Full ranking audit trail — why Product A ranked above Product B
  • Chain-of-thought visibility for every agent decision
  • Allergen traceability for regulatory compliance
🛒

Commerce Activation

A deterministic Recipe-to-Cart pipeline that converts meal inspiration into shoppable, priced, SKU-matched shopping carts — in under 50ms, with zero ML inference.

4-layer pipeline: Ingredient parsing → Category-anchored search → Size-aware quantity calculation → Pantry staple detection.
  • Package-aware quantity logic (need 3 cups flour = 1 x 5lb bag)
  • Pantry-subtracted shopping lists via Virtual Pantry decay model
  • Cart-ready JSON with SKUs, images, line pricing, subtotals
  • Optimize-cart endpoint consolidates across multiple recipes
💰

Retail Media Network

Monetization built into the intelligence layer — not bolted on. Sponsored placements, health-validated swaps, and closed-loop attribution that proves ROI to CPG brands.

Closed-loop attribution: Every AI-recommended Add-to-Cart is traceable from interaction_id → tool call → transaction_id.
  • IPL Stage 10: Sponsored Placement at configurable slots with UI badging
  • Health-validated brand swaps (mathematically proves the swap is better)
  • Merchant self-service portal for bidding on audience facets
  • Milestone brand injection at loyalty tier events

10-Stage Intelligent Product Ranking

Every product result passes through ten composable stages — each independently toggleable, auditable, and observable. This is the production pipeline, not a prototype.

1
Relevance
Filter
filter
2
Dietary
Hard Filter
filter
3
Dietary
Enrichment
enrich
4
Dietary
Annotation
annotate
5
Freshness
Rerank
rerank
6
History
Boost
rerank
7
Purchase
Injection
inject
8
Purchase
Matching
match
9
Health
Propensity
rerank
10
Sponsored
Placement
inject
Filter Enrich Rerank Inject

Three Interconnected Intelligence Graphs

Pure vector search can't distinguish household members, understand molecular flavor pairings, or predict what's in someone's pantry. Our graphs can.

🏠

Household Intelligence

Disentangles individual personas within a single loyalty card. Distinguishes the "Athlete" from the "Parent" — Gemini reasons about each independently.

openCypher
🧬

Food HyperGraph

Maps SKU → Ingredient → Recipe → Flavor Compound. Enables molecular pairing discovery and allergen graph traversal.

2.1M+ nodes
📈

Shopper Propensity

Purchase-derived behavioral signals — organic preference, health consciousness, mission clusters — powering personalized ranking and annotation confidence.

12-month signals

Virtual Pantry — Knowing What's Already Home

The agent doesn't just know what you like. It knows what you have. An exponential decay model predicts home inventory from purchase history.

Decay Model
stock = quantity × e(-days / shelf_life)
Milk (purchased 5 days ago)
stock = 1 × e(-5/10) = 0.61 → Running Low
Flour (purchased 14 days ago)
stock = 1 × e(-14/60) = 0.79 → In Stock
Bananas (purchased 8 days ago)
stock = 1 × e(-8/7) = 0.32 → Likely Depleted
Business value: "I've excluded Flour from your list — you likely have enough from your trip two weeks ago." Reduces cart abandonment and builds trust.
1,640 Active Households
28K Tracked Items
±15% Accuracy SLA

What It Looks Like in Practice

A vegan shopper (100% propensity) searches for cheese. The agent shows vegan options first, then annotates dairy options for household members — never filters.

Show me cheese for a party I'm hosting this weekend
Agent calls: get_user_profile → search_products → IPL (10 stages) → dietary_annotation
Matches your diet:
Vegan Purchased 23x
1. Daiya Cheddar Style Slices — $5.29
2. Violife Vegan Cheddar Shreds — $5.99
3. Follow Your Heart Mozzarella — $6.49

Also available (may be suitable for guests):
Not Suitable Contains dairy
4. Kraft Sharp Cheddar Block — $5.99
   Conflicts with your usual vegan diet. Shopping for others?

I noticed you're hosting a party — I've included both vegan and traditional options so all your guests are covered.

One API, Every Surface

The same intelligence layer — same loyalty ID, same personalization graph, same ranking pipeline — serves every channel. Each surface gets a lightweight client profile config, not a separate build.

💻

Custom Web

Live
🛍

Shopify

Ready
📱

Mobile App

Ready
🖥

In-Store Kiosk

Ready
📋

Associate Tablet

Ready
🎤

Voice / Smart Cart

Ready

Why This Platform is Defensible

LLMs are commoditizing. The value is in the context engineering, the proprietary data, and the commerce integration that makes AI actually transactable.

📐

For Nielsen

The platform is an instrumented measurement layer for agentic commerce. Every interaction generates attribution data that traditional retail media cannot capture.

  • Closed-loop attribution from AI recommendation to transaction
  • Consumer intent signals from natural language (not just clicks)
  • Category-level insights from dietary propensity and health scoring
  • CPG trade spend optimization through health-validated swaps

For First Mile

Infrastructure-layer bet. Picks and shovels for agentic commerce. Every new LLM entrant needs this integration layer, expanding our TAM.

  • Two-sided revenue: retailer SaaS + CPG retail media
  • Compounding data moat — each interaction improves propensity models
  • Capital-efficient GTM via client profile configs (not custom builds)
  • Protocol ownership across MCP, ACP, UCP, A2A

Deep Technical Documentation

This overview covers the business narrative. For full technical architecture, code-level documentation, and implementation details, visit the documentation site.